about us

our company

Our Background

Introduction

INSIGHT ATLANTIC also serves as the technical support centre for these products, providing after sales support as well as value added service to the customers in customising the products to their specific needs. INSIGHT ATLANTIC is registered with the Malaysian Ministry of Finance, Military, Police and other governmental uniformed bodies as a business trade in the industry and a supplier to the government. We strive to be the market leader by being the exclusive representation of world-famous manufacturers from various fields, promoting their line of products and technologies to prospective clients. INSIGHT ATLANTIC provides a wide range of specialty equipment for defence and security applications, featuring a range of innovative selections and ensuring the best quality products and services for all our customers. INSIGHT ATLANTIC specialises in the Import and Distribution of various brands. We are proud to offer quality equipment at a competitive price. We pride ourselves on servicing the needs of Military and Security personnel through our extensive network. Most of the items we offer are exclusive to us and we are confident that our product selection, availability and outstanding customer service will set us apart from our competition.

Vision

We aspire to be the market leader in the supply of equipment for defence and security applications in Malaysia as well as regionally.

Our Mision

INSIGHT ATLANTIC is committed to providing quality service of the highest calibre in meeting the current and future requirements of our customers. We are also committed in striving for total client satisfaction and in maintaining an unsurpassed record for safety, quality, integrity and innovation. We are focused on creating sustainable value growth through innovative solutions and unique partnerships with our local and international principals.

 
Our Experiences       

Most of our key management staff are veterans with years of military services, and are familiar with the processes in various Government Ministries, in particular the Ministry of Defence (Army, Navy, Air Force), Ministry of Home Affairs (Royal Malaysia Police, Marine Operations Force) as well as other government agencies (Fire & Rescue Department , Royal Malaysian Customs Department).

Active approach and understanding the needs of our customers are some of the principals that have formed the basis of our activities.  Other key factors include:

+ The ability to offer a quality product at a competitive price and to provide good and reliable services.

+ Our marketing strategy of developing a close rapport with the end user and desk officers. We have a good report records with our close associate contacts, previous track records and contacts awarded in our course of dealing with the end user and procurement officials.

+ Our access to the users and our knowledge of specific requirement being an accepted and legitimate part of the bidding process.

+ Our close relationship with our customers in assisting and providing comprehensive and responsive service network.

Partners